Purpose This paper aims to provide a bibliometric meta-analysis of the already substantial
and growing literature on international franchising. Franchising is a model for businesses to …

Marketing channels are among the most important elements of any value chain. This is
because the bulk of a nation's manufacturing output flows through them. The intermediaries …

Marketing organization is the interface of the firm with its markets and where the work of
marketing gets done. This review of the past 25 years of scholarship on marketing …

Purpose Digitalisation has been identified as a driving force behind retail sector
transformation. The purpose of this paper is to provide a deeper understanding of how omni …

To all the marketers, entrepreneurs, and students who dare to challenge the status quo and
embrace the ever-changing landscape of marketing. Your relentless pursuit of innovation …

RESUMO O uso das técnicas bibliométricas é uma prática frequente nas pesquisas em
ciências sociais aplicadas. Sua aplicação auxilia no entendimento de novas temáticas …

This study proposes a performance management framework with a roadmap to success and
evaluates successful retailers. We provide comparative analysis of brick-and-mortar versus …

In the modern business environment, consumers are increasingly influenced by megatrends
involving marketplace, technology, socioeconomics, geopolitics, and natural environment …

The adoption of digital communications, facilitated by Internet technology, has been among
the most significant international business developments of the past 25 years. This article …

The sharing economy has experienced major growth in a short period with little academic
research that has looked into possible logistic factors that may have contributed to this …