An examination of the factors affecting consumer’s purchase decision in the Malaysian retail
market | Emerald Insight Books and journals Case studies Expert Briefings Open Access …

More firms today are beginning to realise the importance of corporate social responsibility
(CSR), and its impact on societal well being, apart from the overall governance of the supply …

The study aims to provide some evidence of the effects of CSR practices on financial-based
brand equity in Malaysia. Nowadays, many companies have embraced corporate social …

The antecedents of brand image are defined as the differential effect of brand knowledge on
consumer response to the marketing of the brand. It is now widely acknowledged by …

The antecedents of brand image are defined as the differential effect of brand knowledge on
customer response to marketing of the brand. It is now widely acknowledged by …

This purpose of this article is to examine the impact of corporate social responsibility (CSR)
and marketing mix elements on store image in Malaysian retail sector. The data were …

As a part of environmental economic theory, Corporate Responsibility (CR) deals with
business perspectives of sustainable development. It refers to holding business actors …

The goal of this study is to see if the Coronavirus affects the Top 10 most valuable brands in
various ASEAN countries (Malaysia, Singapore, Indonesia, and Vietnam) and industry types …

This paper is centered towards examining whether innovation, social media marketing, and
corporate social responsibility have any associations with firm performance in automotive …

En las empresas, el distintivo empresa socialmente responsable avala las prácticas de
responsabilidad social empresarial; sin embargo, resulta interesante conocer la perspectiva …