Unlike previous studies, this paper added resale price, variety-seeking, and fuel prices as …
This study aimed at establishing the economic factors affecting consumer purchasing
decisions in the Kenya motor industry The independent research variables were motor …
Understanding and strengthening consumer brand relationship has become vital for brand
managers and practitioners since it makes consumers loyal, enhance consumers tolerance …
[引用][C] Mapping Consumer Trust, Perceived Benefit, and Quality: A Comprehensive Review and Conceptual Model for Pre-Owned Car Purchases in Jharkhand
M Ganguly,
MS Khalid - Boletin de Literatura Oral-The Literary Journal, 2024
[引用][C] Influence of consumer decision factors on revenue growth of used vehicle enterprises in Nairobi County
JM Thuo - 2020 - Strathmore University