The aims of this research are to develop an understanding of children perception of online
shopping and to explore the extent of its adoption within the retail sector. This study also …

Despite the success of videographic methods, they have not been used to expand the range
of contexts where institutional complexity informs marketing theory. In applying participant …

Purpose This study aims to propose increasing the number of dimensions around current
intergenerational influence (IGI) construct and renaming it to intergenerational brand …

Chinese adolescents are growing up with China's rapid economic growth and they
represent the up and coming group of China's fashionistas. The aim of this study is to assess …

Purpose The purpose of this study is to examine the relationships between the dimensions
of the pre-purchase information search (PS) such as direction (reliance on the information …

Purpose The purpose of this study is to understand the nature of children's consumer
competence and the role that parents play in its development. Design/methodology …

Across industrialized nations, children and teens are a highly prized target for the
advertising industry because young people have a tremendous influence on family …

This article brings together theories of institutional logics and the exploration of the lives of
tweens in Pakistan to understand how emerging consumption practices fit within Pakistani …

Growth and development in big cities often cannot be separated from the phenomenon of
environmental quality degradation such as flooding and the availability of clean water, so a …

Purpose Children's sensory involvement refers to the degree to which children engage their
senses, such as sight, touch, taste, smell and hearing, in their interactions with the …