The rapid pace of technological change taking place today makes it even more important for
marketing educators to incorporate relevant technical and higher level meta-skills in their …

This research investigates the effectiveness of incorporating a client-based project in an
undergraduate course by comparing it with a non-client-based project. This study utilizes …

The rapid evolution of digital marketing, characterized by the surge in digital channels and
data, has amplified the demand for graduates specialized in digital marketing analytics …

Engineering technology programs differ from engineering by focusing more on hands-on
experience. Even though some engineering programs offer hands-on experiences …

Employability has emerged as a key part of many universities' strategies, with initiatives to
integrate work with employers, and input from professional careers advisers, into course …