The effect of incentives on customer evaluations of service bundles
ML Andrews, RL Benedicktus, MK Brady - Journal of Business Research, 2010 - Elsevier
Effects of service bundle incentives on perceived value, search intentions, and switching
intentions are assessed in two independent studies. The first study demonstrates that …
intentions are assessed in two independent studies. The first study demonstrates that …
The market performance indicator: a macro understanding of service provider switching
Purpose–The purpose of this paper is to adapt the market performance indicator (MPI), used
by the European Commission to evaluate market conditions, over time, to show that the MPI …
by the European Commission to evaluate market conditions, over time, to show that the MPI …
Moderating factors of immediate, gross, and net cross-brand effects of price promotions
This article examines cross-price promotional effects in a dynamic context. Among other
things, we investigate whether previously established findings hold when consumer and …
things, we investigate whether previously established findings hold when consumer and …
Substitution effects in spatial discrete choice experiments
M Schaafsma, R Brouwer - Environmental and Resource Economics, 2020 - Springer
This paper explores spatial substitution patterns using a choice experiment to estimate the
non-market benefits of environmental quality improvements at different sites presented as …
non-market benefits of environmental quality improvements at different sites presented as …
[PDF][PDF] 现阶段电信业市场结构与价格竞争行为关系的实证研究
孙巍， 李何， 何彬， 叶正飞 - 中国工业经济, 2008 - jlucqe.jlu.edu.cn
[摘要1 本文采用2001-2006 年我国各地区电信业和经济发展的有关数据, 选择面板数据模型.
研究了我国电信业的垄断程度与电信服务价格水平之间的关系. 旨在揭示电信业的价格竞争策略 …
研究了我国电信业的垄断程度与电信服务价格水平之间的关系. 旨在揭示电信业的价格竞争策略 …
The “I love to hate them” relationship with cell phone service providers: The role of customer inertia and anger
This qualitative study of both switchers and nonswitchers in the telecommunication service
provider industry affords new insights into consumers' switching behaviors and the role of …
provider industry affords new insights into consumers' switching behaviors and the role of …
[图书][B] Preismanagement: Konzeption, Umsetzung und Erfolgsauswirkungen im Business-to-Business-Bereich
B Schuppar - 2006 - books.google.com
Page 1 Björn Schuppar Preismanagement Konzeption, Umsetzung und
Erfolgsauswirkungen im Business-to-Business-Bereich DUV GABLER EDITION …
Erfolgsauswirkungen im Business-to-Business-Bereich DUV GABLER EDITION …
[PDF][PDF] Spatial effects in stated preference studies for environmental valuation
M Schaafsma - 2011 - research.vu.nl
Micro economie Page 1 VU Research Portal Spatial effects in stated preference studies for
environmental valuation Schaafsma, M. 2011 document version Publisher's PDF, also known as …
environmental valuation Schaafsma, M. 2011 document version Publisher's PDF, also known as …
Choice behavior of information services when prices are increased and decreased from reference level
M Halme, O Somervuori - Annals of operations research, 2013 - Springer
The purpose of this study is to estimate the impact of price increases and decreases for
three, at least partly, compensatory services. The existence of a reference effect in pricing …
three, at least partly, compensatory services. The existence of a reference effect in pricing …
[图书][B] The attributes of value co-creation in service and its impact on customers' willingness to pay. Observations from three service industries
KT Yip - 2011 - search.proquest.com
Marketing literature has propagated “customer-participation” and “co-production” in the
seller-buyer framework since the 1970s (Lovelock and Young 1979), yet marketing …
seller-buyer framework since the 1970s (Lovelock and Young 1979), yet marketing …