Managing multi-stakeholder relationships in nonprofit organizations through multiple channels: A systematic review and research agenda for enhancing stakeholder …

V Mato-Santiso, M Rey-García, MJ Sanzo-Pérez - Public Relations Review, 2021 - Elsevier
Nonprofit organizations (NPOs) need to maintain effective relationships with a growing
multiplicity of stakeholders with potentially divergent interests. In parallel, today's digital …

How nonprofit organizations use social media for fundraising: A systematic literature review

S Di Lauro, A Tursunbayeva… - International Journal of …, 2019 - research.utwente.nl
Social media (SM) are widely used by nonprofit organizations (NPOs). However, little is
known about how they are used for fundraising, especially regarding their …

Evolving role of social media in health promotion: updated responsibilities for health education specialists

M Stellefson, SR Paige, BH Chaney… - International journal of …, 2020 - mdpi.com
The use of social media in public health education has been increasing due to its ability to
remove physical barriers that traditionally impede access to healthcare support and …

Dialogic communication on social media: How organizations use Twitter to build dialogic relationships with their publics

Y Wang, Y Yang - Computers in human behavior, 2020 - Elsevier
This study examined how both nonprofit and for-profit organizations use Twitter, a social
media platform, to establish a dialogic relationship with their publics. Specifically, the study …

What do Stakeholders Like on Facebook? Examining Public Reactions to Nonprofit Organizations' Informational, Promotional, and Community-Building Messages

GD Saxton, RD Waters - Journal of public relations research, 2014 - Taylor & Francis
Although public relations scholarship has often discussed the possibilities of dialogue and
engagement using social media, research has not truly explored this dynamic. Instead …

The social network effect: The determinants of giving through social media

GD Saxton, L Wang - Nonprofit and voluntary sector …, 2014 - journals.sagepub.com
Social networking applications such as Facebook, Twitter, and Crowdrise offer new ways for
nonprofits to engage the community in fundraising efforts. This study employs data from …

Success in an online giving day: The role of social media in fundraising

A Bhati, D McDonnell - Nonprofit and Voluntary Sector …, 2020 - journals.sagepub.com
Social media platforms offer nonprofits considerable potential for crafting, supporting, and
executing successful fundraising campaigns. How impactful are attempts by these …

Exploring public opinions on climate change policy in" Big Data Era"—A case study of the European Union Emission Trading System (EU-ETS) based on Twitter

Y Wei, P Gong, J Zhang, L Wang - Energy Policy, 2021 - Elsevier
Public awareness has an important effect on the legislation and implementation of climate
change policies. Against the backdrop of the" Big Data Era," social media is an appealing …

Sense‐making in social media during extreme events

S Stieglitz, D Bunker, M Mirbabaie… - … of Contingencies and …, 2018 - Wiley Online Library
During an extreme event, individuals use social media to communicate, self‐organize,
manage, and mitigate risks (crisis‐related communications) but also to make sense of the …

Speaking and being heard: How nonprofit advocacy organizations gain attention on social media

C Guo, GD Saxton - Nonprofit and Voluntary Sector Quarterly, 2018 - journals.sagepub.com
The social media era ushers in an increasingly “noisy” information environment that renders
it more difficult for nonprofit advocacy organizations to make their voices heard. How then …