Personal branding has become an important concept in management literature in recent
years. Yet, with more than 100 scholarly papers published on the concept to date, it has …

Personal branding was popularized in the late twentieth century through a spate of self‐help
literature which enjoined workers to take responsibility for themselves by taking an …

The notion of self-branding has drawn myriad academic responses over the last decade.
First popularised in a provocative piece published in Fast Company, self-branding has been …

Purpose Social media management is an emerging profession that is growing as companies
increasingly adopt social media. The purpose of this paper is to analyze social media …

Existing research shows that self-branding in the knowledge economy is a key promotional
device for the pursuit of self-realization in a context that reifies entrepreneurialism as the …

Recent efforts to understand the significance of precarious work have been limited in at least
two important respects. One is the neglect of the ideological constructs that workers are led …

On television and in films, in magazines and books, on the Internet and in the realm of
politics, celebrities of all sorts seem to dominate our attention. Celebrity Society: The …

Personal branding is a planned process in which people make efforts to market themselves.
This process involves three phases. The first phase is to establish a brand identity, people …

Purpose The practice of frontline employees articulating their brand voice and posting work-
related content on social media has emerged; however, employee brand equity (EBE) …

In Pursuit of English traces how the English language became an object of heated pursuit
amid South Korea's rapid neoliberalization, creating the so-called" English fever" of the …