Social media for knowledge-sharing: A systematic literature review
Context Advanced social media tools have changed the way people communicate, share
content, interact, and collaborate. Nowadays, social media (SM) is becoming a valuable …
content, interact, and collaborate. Nowadays, social media (SM) is becoming a valuable …
When public relations meets social media: A systematic review of social media related public relations research from 2006 to 2020
This study examines the patterns and trends of social media-related public relations
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
research published in 14 journals from 2006 to 2020. It analyzes the theoretical trends (ie …
An integrated model for using social media applications in non-profit organizations
The growing social media use worldwide has encouraged researchers to research on how
and why it is adopted. However, the majority of studies have focused on the individual rather …
and why it is adopted. However, the majority of studies have focused on the individual rather …
Using social media to enhance citizen engagement with local government: Twitter or Facebook?
A Haro-de-Rosario, A Sáez-Martín… - New media & …, 2018 - journals.sagepub.com
The social media are becoming a major channel of online interactive participation, and local
governments are seizing this opportunity to enhance citizen engagement in political and …
governments are seizing this opportunity to enhance citizen engagement in political and …
Tweeting social change: How social media are changing nonprofit advocacy
How are nonprofit organizations utilizing social media to engage in advocacy work? We
address this question by investigating the social media use of 188 501 (c)(3) advocacy …
address this question by investigating the social media use of 188 501 (c)(3) advocacy …
[HTML][HTML] Digital marketing activities by Dutch place management partnerships: A resource-based view
D Hagen, A Risselada, B Spierings, JWJ Weltevreden… - Cities, 2022 - Elsevier
In most shopping areas, there are place management partnerships (PMPs) that aim to
increase the competitiveness of the area. Collective digital marketing activities, such as the …
increase the competitiveness of the area. Collective digital marketing activities, such as the …
The social network effect: The determinants of giving through social media
Social networking applications such as Facebook, Twitter, and Crowdrise offer new ways for
nonprofits to engage the community in fundraising efforts. This study employs data from …
nonprofits to engage the community in fundraising efforts. This study employs data from …
Digitalization in the cultural industry: evidence from Italian museums
Purpose This study aims to analyse the level of digitalization in the cultural industry. More in
detail, it aims to examine the determinants and effects of the digitalization level of museum …
detail, it aims to examine the determinants and effects of the digitalization level of museum …
Tweeting as health communication: health organizations' use of Twitter for health promotion and public engagement
This study examined how major health organizations use Twitter for disseminating health
information, building relationships, and encouraging actions to improve health. The sampled …
information, building relationships, and encouraging actions to improve health. The sampled …
Success in an online giving day: The role of social media in fundraising
A Bhati, D McDonnell - Nonprofit and Voluntary Sector …, 2020 - journals.sagepub.com
Social media platforms offer nonprofits considerable potential for crafting, supporting, and
executing successful fundraising campaigns. How impactful are attempts by these …
executing successful fundraising campaigns. How impactful are attempts by these …