Purpose Following the continued development of transformative service research and the
prevalence of the service-dominant logic in services marketing literature, increased …

Abstract Information technology-enabled value co-creation (IT-enabled VCC) has become a
central research area. However, a clear understanding of its theoretical foundations and …

Drawing upon a theoretical foundation within service-dominant logic, this study analyzed
multi-group networks of humanoid service robots (HSRs) and investigated the differences in …

The challenge of failure is a well-known issue for many founders of digital start-ups during
market entry. Unfortunately, sub-Saharan Africa has experienced a particularly high rate of …

While digital health and social services offer promising solutions, they often overlook the
perspectives and needs of older adults. This study aims to comprehensively investigate the …

This study investigates how sport organisations can employ value co-creation through virtual
platforms. The research utilises two distinct datasets, incorporating both manual data …

Purpose The development of online brand communities employed by marketers to maintain
consumer relationships and brand building is increasing. This study aims to explore how …

Purpose This paper presents a new conceptualization of digital service anchored in a
coconstitutive ontology of digital “x” phenomena, illuminating the pivotal role of the digital …

This article aims to investigate the effect of customer empowerment on their engagement on
sharing platform in the retailing sector via the mediating role of service innovation and …

Communities in China's high-density cities, like Shanghai, are evolving from traditional
residential roles into vibrant centers of entrepreneurial innovation. This research delves into …