Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between …
Gender stereotypes, which are particularly harmful to women, have historically been prevalent in advertising, prompting some governments and brands to regulate conventional …
Purpose–The purpose of the current study is to examine the empirical research conducted on the Arab region as reported in the top 46 business journals over the past 23 years (1990 …
Gender role stereotypes in advertising have been widely addressed by the industry and academic researchers around the world, but this research has not often extended to the …
This study aims to explore the depiction of cultural values on global websites. There exists a research gap in terms of better understanding cross-cultural differences in web …
CSB Ngai, RG Singh - Journal of Business and Technical …, 2014 - journals.sagepub.com
Drawing on an earlier study that views CEO communication as an important strategic tool, this study analyzes the content of CEO messages on Web sites of major corporations in …
The use of religious symbolism in advertising is increasingly ubiquitous, and has extended beyond the promotion of religiously-associated products to products in general. However …
Sažetak Predmet istraživanja ovog rada su najbitniji izazovi s kojima se susreće određena tvrtka pri proširenju svog poslovanja na globalno tržište. Objekt istraživanja sagledan je kroz …
Modest fashion is a growing emerging market already developed in the leading Arab markets (the United Arab Emirates, Saudi Arabia, etc.) and growing in Europe (France …