Hoftsede's cultural dimensions and corporate social responsibility in online communication: Are they independent constructs?
Despite the fact that culture is central in globalized and digitalized contexts, few studies have
investigated how organizations are influenced by cultural dimensions in communicating …
investigated how organizations are influenced by cultural dimensions in communicating …
[图书][B] Marketing communications
Marketing communication is a dynamic industry, which continues to change and adapt to
new technologies, media consumption patterns and communication interfaces between …
new technologies, media consumption patterns and communication interfaces between …
Gender stereotypes in television advertising in the Middle East: Time for marketers and advertisers to step up
A Khalil, GS Dhanesh - Business Horizons, 2020 - Elsevier
Gender stereotypes, which are particularly harmful to women, have historically been
prevalent in advertising, prompting some governments and brands to regulate conventional …
prevalent in advertising, prompting some governments and brands to regulate conventional …
Arab and Middle Eastern business research: a review of the empirical literature (1990-2013)
M Kalliny, M Benmamoun - The Multinational Business Review, 2014 - emerald.com
Purpose–The purpose of the current study is to examine the empirical research conducted
on the Arab region as reported in the top 46 business journals over the past 23 years (1990 …
on the Arab region as reported in the top 46 business journals over the past 23 years (1990 …
Pushing for gender equality in advertising: Gender role stereotypes in the United Arab Emirates
N Slak Valek, G Picherit-Duthler - Journal of International …, 2021 - Taylor & Francis
Gender role stereotypes in advertising have been widely addressed by the industry and
academic researchers around the world, but this research has not often extended to the …
academic researchers around the world, but this research has not often extended to the …
A comparative analysis of Arab and US cultural values on the web
This study aims to explore the depiction of cultural values on global websites. There exists a
research gap in terms of better understanding cross-cultural differences in web …
research gap in terms of better understanding cross-cultural differences in web …
Communication with stakeholders through corporate web sites: An exploratory study on the CEO messages of major corporations in Greater China
Drawing on an earlier study that views CEO communication as an important strategic tool,
this study analyzes the content of CEO messages on Web sites of major corporations in …
this study analyzes the content of CEO messages on Web sites of major corporations in …
Capitalizing on faith: A cross-cultural examination of consumer responses to the use of religious symbols in advertising
The use of religious symbolism in advertising is increasingly ubiquitous, and has extended
beyond the promotion of religiously-associated products to products in general. However …
beyond the promotion of religiously-associated products to products in general. However …
Suvremene marketinške strategije i brendiranje proizvoda kao izazovi globalnog marketinga
Sažetak Predmet istraživanja ovog rada su najbitniji izazovi s kojima se susreće određena
tvrtka pri proširenju svog poslovanja na globalno tržište. Objekt istraživanja sagledan je kroz …
tvrtka pri proširenju svog poslovanja na globalno tržište. Objekt istraživanja sagledan je kroz …
Modest fashion and sustainability: research trends by bibliometric and content analysis
Modest fashion is a growing emerging market already developed in the leading Arab
markets (the United Arab Emirates, Saudi Arabia, etc.) and growing in Europe (France …
markets (the United Arab Emirates, Saudi Arabia, etc.) and growing in Europe (France …