Logos as a visual cue can help firms communicate their unique identities and capture
consumers' attention. Despite the importance and prevalent use of logos, the logo literature …

This review synthesizes the social presence literature that has been conducted in consumer
psychology over the past decade. It provides a framework for understanding the impact of …

To advance understanding of how well different types of brand relationships drive customer
brand loyalty and to help companies improve the effectiveness of their relationship-building …

Understanding how consumers experience luxury represents a challenge; despite the rapid
growth of luxury experiences over the past decade, luxury research remains focused on a …

Past research shows that luxury products can function to boost self-esteem, express identity,
and signal status. We propose that luxury products also have important signaling functions …

This article examines the impact of various individual differences on consumers' propensity
to engage in two distinct forms of conspicuous (publicly observable) luxury consumption …

This study contributes to the emerging literature on the negative effects over consumption
that social media users may develop as a consequence of being engaged on social media …

Despite the fact that the functional value of luxury brands is usually not significantly higher
than those of non-luxury brands, luxury brands can achieve significant price premiums in the …

This research distinguishes between the goal of maintaining status and advancing status
and investigates how consumers' political ideology triggers sensitivity to a status …

This research studies the role of hedonic versus utilitarian message appeals in luxury goods
communication, investigating how using one or the other type of message appeal affects …