Twenty‐five productive years have passed since the late Barbara Stern called for marketing
scholars to take the topic of brand authenticity into consideration. Brand authenticity is now …

Purpose This paper aims to explore how and why ideas regarding “intersectional”
approaches to feminism and Black activism are drawn on in marketing content related to the …

Purpose Despite increased emphasis on diversity marketing, much remains unknown about
how brands should approach diversity. This paper aims to understand what constitutes a …

Intersectionality remains largely underutilized within marketing. To address this gap, this
article synthesizes literature to provide tools for incorporating intersectionality into marketing …

This study introduces an intersectional analysis of explicit LGBT portrayals in mainstream
advertising between 2009 and 2015. The analysis provides insights into the (in) visibility of …

In recent years the popularity of social media influencers has grown exponentially, in part
because influencers tend to not be seen as advertising and they enable brands to reach …

How do historically stigmatized social groups consume strategically when they have
achieved greater recognition, status, and respectability in society? Based on a seven-year …

People with disabilities (PWD) constitute one of the largest minority groups. While
recognition and inclusion of this group in the marketplace has seen improvement, the effects …

Utilizing a qualitative thematic analysis of submission materials for 18 award-winning,
gender-inclusive campaigns at the Cannes International Festival of Creativity, this research …

ABSTRACT In January 2021, the ETHOS Research Center at Bayes Business School, along
with the CRIS Research Center at Royal Holloway University of London, hosted an event …