M Palmié, V Parida, A Mader, J Wincent - Journal of Business Research, 2023 - Elsevier
Scaling has recently found its way into the academic discourse. However, the term has been used inconsistently and mixed up with other terms such as growth. To overcome these …
C Homburg, DM Wielgos - Journal of the Academy of Marketing Science, 2022 - Springer
Digital transformation of the marketing organization forces firms to develop new digital marketing capabilities (DMCs) to remain competitive. However, despite considerable …
F Cosenz, E Bivona - Journal of Business Research, 2021 - Elsevier
In the contemporary complex and fast-changing markets, there is persistent pressure for Small-and-Medium Enterprises (SMEs) to engage in business model innovation to promptly …
E Hultberg, R Pal - Sustainable Production and Consumption, 2021 - Elsevier
Circular economy and especially circular business model (CBM), is currently being discussed as a way to enable the fashion industry's transition to sustainable business …
Mobile communications technologies have become the backbone of all digitalization. Next- generation (6G) mobile connectivity is expected to merge the human, physical, and digital …
Business model innovation (BMI) is one of the key activities, which has to be continuously undertaken in every enterprise to sustain competitiveness in today's digital economy …
As 'scaling'has gained significant attention from different stakeholders, multiple definitions have emerged, endangering the legitimacy of the area as a distinct field of inquiry. Using a …
5G will change the mobile communication business ecosystem by introducing location specific high-quality wireless networks that can be operated by different stakeholders. This …
It has become normative in organization and management studies literature to consider scaling as a synonym for organizational growth. Scaling is typically understood as scaling …