[PDF][PDF] Digital transformation in marketing strategies: The role of data analytics and CRM tools

US Nwabekee, OY Abdul-Azeez, EE Agu… - International Journal of …, 2024 - researchgate.net
In the rapidly evolving landscape of digital marketing, the integration of data analytics and
Customer Relationship Management (CRM) tools has become pivotal to the success of …

[PDF][PDF] Strategic approaches to sustainability in multinational corporations: A comprehensive review

OY Abdul-Azeez, US Nwabekee, EE Agu… - International Journal of …, 2024 - researchgate.net
This paper provides a comprehensive review of strategic approaches to sustainability within
multinational corporations (MNCs), examining the frameworks, practices, and challenges …

[PDF][PDF] The role of strategic business leadership in driving product marketing success: Insights from emerging markets

EE Agu, US Nwabekee, TI Ijomah… - International Journal of …, 2024 - researchgate.net
In today's competitive business landscape, the role of strategic business leadership is
pivotal in driving product marketing success, especially within emerging markets. This paper …

Incorporating privacy by design principles in the modification of AI systems in preventing breaches across multiple environments, including public cloud, private cloud …

SU Okon, O Olateju, OS Ogungbemi… - … Public Cloud, Private …, 2024 - papers.ssrn.com
The rapid integration of artificial intelligence (AI) across various sectors has significantly
amplified privacy concerns, particularly with the growing reliance on cloud environments …

[PDF][PDF] Implementing machine learning techniques for customer retention and churn prediction in telecommunications

IA Adeniran, CP Efunniyi, OS Osundare… - Computer Science & …, 2024 - researchgate.net
Customer retention is critical to business strategy in the telecommunications industry as
companies strive to maintain a stable and loyal customer base. Customer churn, the process …

[PDF][PDF] Transforming marketing strategies with data analytics: A study on customer behavior and personalization

IA Adeniran, CP Efunniyi, OS Osundare… - … of Management & …, 2024 - researchgate.net
In the rapidly evolving digital landscape, data-driven marketing has emerged as a pivotal
strategy for businesses seeking to enhance customer engagement and optimize marketing …

Cybersecurity strategies in fintech: safeguarding financial data and assets

OP Olaiya, TO Adesoga, A Ojo… - GSC Advanced …, 2024 - gsconlinepress.com
The financial technology (fintech) sector has witnessed remarkable expansion in recent
years, fundamentally reshaping the landscape of financial services delivery and …

[HTML][HTML] Artificial Intelligence Applications in Smart Healthcare: A Survey

X Gao, P He, Y Zhou, X Qin - Future Internet, 2024 - mdpi.com
The rapid development of AI technology in recent years has led to its widespread use in
daily life, where it plays an increasingly important role. In healthcare, AI has been integrated …

[PDF][PDF] The evolution of environmental responsibility in corporate governance: Case studies and lessons learned

TI Ijomah, US Nwabekee, EE Agu… - International Journal of …, 2024 - researchgate.net
This paper examines the progressive evolution of environmental responsibility within
corporate governance frameworks, highlighting key case studies and distilling valuable …

A Systematic Literature Review of Cloud Brokers for Autonomic Service Distribution

MH Khan, MH Habaebi, MR Islam - IEEE Access, 2024 - ieeexplore.ieee.org
In recent years, cloud computing has become an essential distributed computing platform
and has achieved enormous popularity. Within cloud computing, the Cloud service broker …