J Huang, G Antonides, F Nie - Journal of Behavioral and Experimental …, 2020 - Elsevier
This study examines whether mental accounting theory is applicable to consumption of own- produced food of smallholder farm households. We are motivated by the farm household's …
Z Xin, G Liu, Z Zong - Current Psychology, 2023 - Springer
Mental budgeting is a cognitive process that helps individuals control consumption expenditures. Previous literature has shown that mental budgeting is influenced by people's …
Behavioral economics is useful to capture the characteristics of bounded rationality of people when making food decisions, which may help to explain and predict food behaviors …