The lack of technology acceptance strategy is one of the fundamental causes of failures
observed in Digital Transformation (DT). Hence this paper investigates the implications of …

This study adopted the unified theory of acceptance and use of technology 2 to investigate
the influence of TikTok on the travel decision-making of young Chinese tourists. The model …

Since MTB has been deemed as the business model of 21st century but its long-term
sustainability depends on level of consumer satisfaction with its applicability in their …

Purpose The purpose of this paper is to examine the determinants of user adoption of
smartphone fitness apps in context of an emerging economy. Design/methodology/approach …

The study strives to examine how customization (CUS) affects customers' acceptance of m-
commerce applications (MCA) and explore conditions where CUS would strengthen …

Esse estudo analisou a produção científica brasileira relacionada ao comportamento do
consumidor de turismo no período compreendido entre 1996 a 2019, nas bases Spell …

Purpose: The goal of the chapter is to define customer attitudes towards robots in travel,
tourism and hospitality (TTH) and to analyse their most significant characteristics …

This article examines the main variables that influence the intention to use Augmented
Reality (AR) applications in the tourism sector in Jordan. The study model has been …

This study investigates the impact of Virtual Reality (VR) on Tourist Destination Decision
(TDD), surveying 425 participants in Saudi Arabia. We explored the influence of self-efficacy …

Background: COVID-19 spread over the last two years has been instrumental in shifting
physical banking transactions to mobile-based banking transactions. Recently, M-payments …