This study intends to evaluate the influence of social advertising, individual factors, and
brand image on the buying behavior of Malaysian consumers toward the fashion clothing …

Hong Kong is a cosmopolitan city and the world's third leading financial hub with a mature
economy and highly competitive financial market. Despite growing interest in corporate …

This study has focused on the issues in buying behavior of consumers toward the fashion
clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard …

This study has focused on the issues in buying behavior of consumers toward the fashion
clothing brands, as in Malaysian society, the fashion clothing brands are facing very hard …

Globalization of the markets presents vital challenges and opportunities for the multinational
companies worldwide. In accordance with the advancements in globalization, numerous …

Dairy industry is a backbone of Haryana's economy. Both branded and unbranded dairy
sector is working simultaneously. Branded dairy products have their own attributes, which is …