Research on the Impact of E-commerce Platform Group Buying Situational Characteristics on Consumer Purchase
J Li, Y Li, C Chen - 3rd International Conference on …, 2018 - atlantis-press.com
Objective: To explore the influence of the scene-characteristics (group purchase duration,
discount rate, desire to buy) on the purchase of e-commerce platforms, and provide …
discount rate, desire to buy) on the purchase of e-commerce platforms, and provide …