This paper reports a theme‐based structured systematic literature review of the growing
body of marketing research about elderly consumers. By synthesizing, explicating, and …

Purpose The purpose of this study is to review scholarly research on elderly consumers'
information processing and suggest implications for services marketing …

Purpose While the customer brand engagement (CBE) research has advanced important
insight, most studies to date explore CBE under regular, free-market conditions, yielding an …

Femvertising is making huge waves as large numbers of brands are launching campaigns
marketing feminism. While promoting products brands are selling empowerment to women …

Consumer research has demonstrated that emotions play an important role in the
decisionmaking process. Individuals may use consumption or purchasing as a way to …

The influence of mortality salience (MS) on consumer behavior has been well‐established
over the last 25 years. However, research findings have provided divergent insights with …

As a central element of the socioemotional selectivity theory, individuals' future time
perspective (FTP) has recently attracted considerable attention in marketing. Lang and …

Purpose The purpose of this study is to investigate the evaluation of desirability/feasibility
and adoption intention for the self-service technology of “older” consumers. This study also …

Highlights•Social and emotional goals change systematically across the life span.•When
time horizons are limited goals favor emotional meaning over exploration.•Subjective sense …

Anecdotal evidence suggests that older individuals behave more emotionally and less
cognitively due to their decreasing biological, cognitive, and/or social abilities, or a …