Increased economic growth affects consumer needs. Consumer needs for buildings, not
only based on its function but also its beauty. One of them is the need for paint. This study …

The development of global business has also penetrated the culinary world. Various food
manufacturers have marketed their products worldwide. One of the global food brands is …

Penelitian ini menyajikan studi empiris tentang perilaku konsumen mengenai keputusan
pembelian air minum dalam kemasan. Seiring dengan kebutuhan terhadap air sehat untuk …

In addition to global warming, green marketing focuses on efforts to maintain survival by
preserving the environment and preventing consumptive behaviors that impact …

Communication media has grown rapidly, marked by internet technology and gadgets.
Mobile is one of the products that are in demand by the world community in this modern era …

Bisnis restoran adalah salah satu bisnis paling kompetitif di industri. Langkah strategis dari
setiap restoran adalah menentukan variabel-variabel kompetitif mana yang dapat menarik …

Dunia bisnis yang melibatkan perusahaan-perusahaan ternama semakin menunjukkan
persaingan melalui penjualan produk-produknya dan upaya untuk menguasai pasar. Salah …

One of the company's goals is to sell the product as much as possible so as to get the
optimum profit. This is inseparable from a brand which is a reflection of the company itself …

The clothing retail business is a business that develops every year. This business requires
continuous innovation in order to survive in the market competition. What's more, there are …

Abstrak− Berbagai ragam kemajuan dan dinamika di dunia bisnis menyebabkan
perkembangan yang pesat di berbagai industri yang salah satunya bidang industri …