Environmental deterioration brought about by consumers' non-feasible utilization pattern is
putting a pressure on the environment and is obstructing sustainable development. To …

This study reviewed 53 empirical articles on green purchase behavior from 2000 to 2014.
This is one of the first study that reviewed articles related to attitude-behaviour …

This article presents a two-phase study exploring the usage of technology in higher
education as well as the role of the general innovativeness in predicting the actual use of …

The hospitality industry is expanding with an ever evolving technology adoption process and
novel possibilities of adoption of new technologies are constantly being explored. Over the …

Acknowledging and incorporating customers' skills and competencies has enabled
businesses serve their customers more effectively and efficiently. Customer empowerment …

Purpose The purpose of this empirical study is to investigate both the relationships among
brand satisfaction, trust and loyalty and the moderating effects of personality traits, namely …

Novelty is often depicted as the essence of travelling and is gaining attention in the tourism
literature. However, the understanding of novelty is diverse, with multiple theoretical …

Purpose–This study aims to extend and revise the basic technology acceptance model
(TAM) by analyzing the impact of trust and subjective norm (SN) on consumers' attitude and …

Purpose–The purpose of this paper is to broaden the body of knowledge on marketing
capabilities (MC) and firm performance (FP) by presenting a systematic review of literature …

Scholarly interest in the field of m-payment has gained prominence in the last decade owing
to the shift in consumer spending patterns. However, only limited numbers of review studies …