This study provides an assessment of methods used in existing tourism research to measure emotion and discusses the potential for use of psychophysiological methods such as electro …
Online firestorms pose severe threats to online brand communities. Any negative electronic word of mouth (eWOM) has the potential to become an online firestorm, yet not every post …
This paper explores the effects of emotions embedded in a seller review on its perceived helpfulness to readers. Drawing on frameworks in literature on emotion and cognitive …
CG Ding, TH Tseng - European Journal of Marketing, 2015 - emerald.com
Purpose–The purpose of this paper is to further examine the mediation mechanism to account for the influence of brand experience on brand loyalty by integrating the experiential …
S Ludwig, K De Ruyter, M Friedman… - Journal of …, 2013 - journals.sagepub.com
Customers increasingly rely on other consumers' reviews to make purchase decisions online. New insights into the customer review phenomenon can be derived from studying …
Rural tourism is driven by the search for unique and memorable experiences in particular settings, but knowledge on visitors' experiences in rural destinations is still scarce. This …
YJ Kim, D Njite, M Hancer - International journal of hospitality management, 2013 - Elsevier
This study proposes and explores an emotion-related theoretical framework based on the theory of planned behavior (TPB) model to examine the relationship between the variables …
Retailers recognize that greater understanding of customers can enhance customer satisfaction and retail performance. This article seeks to enrich this understanding by …
This paper aims to contribute to the knowledge on how the Smart Tourism Destination (STD) might enhance the Tourist Shopping Journey (TSJ) through offering information sources that …