The use of technology in business in the era of 4.0 is a difficult task for Small and Medium
Enterprises (SMEs) due to lack of resources and other market problems. To attract …

Tujuan artikel ini adalah untuk mengetahui hubungan kepuasan konsumen, perilaku
konsumtif, dan gaya hidup hedonis terhadap transaksi online (e-commerce). Teori yang …

This study aims to determine the effect of product attributes and promotions on consumer
buying interest in Kota Pariaman at Shopee online shop. The independent variables are …

Menurut Paul Gilster dalam bukunya yang berjudul Digital Literacy (1997), literasi digital
diartikan sebagai kemampuan untuk memahami dan menggunakan informasi dalam …

Purpose: Consumer opinion is one of the essential keys that affect the success of a product.
Sentiment analysis of consumer opinion is needed to find out information about customer …

This study intends to explain the influence of the online market on consumer buying interest
and its impact on traditional markets. This study uses a qualitative approach. The data …

Tujuan dari penelitian ini adalah untuk mengetahui pengaruh ulasan pelanggan online,
peringkat pelanggan online, dan kualitas situs web terhadap niat untuk membeli lagi dari …

Advances in technology make online shopping models increasingly in demand by the
public. This change in spending behavior has made the government seek to digitize the …

Di Indonesia, perkembangan internet telah mempengaruhi berbagai aspek kehidupan,
salah satunya aspek perekonomian. Adanya kecanggihan teknologi dan internet dapat …

The price of a product that is set must be in accordance with the consumer's economy, so
that consumers can buy these goods. In order to meet consumer desires, companies must …