N Hussain, AU Haque, A Baloch - Yaşar Üniversitesi E-Dergisi, 2019 - dergipark.org.tr
Management theories have been the subject matter view for over the decades as there are schools of thoughts that affirms certain ways of managerial practices whereas other …
Many core marketing concepts (eg, markets, relationships, customer experience, brand meaning, value) concern phenomena that are difficult to understand using linear and dyadic …
This article discusses how the core concepts of service-dominant logic—service-for-service exchange, value co-creation, value propositions, resource integration, and highly …
E Gummesson, RF Lusch, SL Vargo - International Journal of Quality …, 2010 - emerald.com
Purpose–The purpose of this paper is to reflect on actions and obstacles in the conceptual transition from mainstream service management (1970‐2000s) to a new approach …
MV Ciasullo, F Polese, R Montera… - Journal of Business & …, 2021 - emerald.com
Purpose The purpose of this paper is to understand the strategic management of a technology-enabled shift from a product-centric to a service-centric logic and to identify the …
M Díaz‐Méndez, E Gummesson - Journal of Service Management, 2012 - emerald.com
Purpose–The purpose of this paper is to investigate value co‐creation in assessing higher education (HE) teaching quality by acknowledging the influence of all interacting parties …
E Gummesson, C Grönroos - Journal of Service Management, 2012 - emerald.com
Purpose–The purpose of this paper is to offer a reflective account of the emergence of new marketing theory as seen through the lens of the Nordic School of Service …
Purpose This paper investigates the extent to which the COVID-19 pandemic has accelerated service innovation in the restaurant sector. It explores the use of digital …
The purpose of this paper is to highlight how systems thinking contributes to decision making in uncertain contexts that are characteristic of service systems. Based on the …