R Hansmann, I Baur, CR Binder - Journal of Cleaner Production, 2020 - Elsevier
A survey of 620 Swiss households was conducted to investigate the determinants of purchases of organic fruits and vegetables and identify subjectively perceived requirements …
English summary: This standard work not only gives an academically sound but also a very clear introduction to consumer behaviour. This 8th edition has been fully revised: Apart from …
This book is a translation of the original German edition „Logistiksysteme “by Pfohl, Hans- Christian, published by Springer-Verlag GmbH, DE in 2018. The translation was done with …
Many consumers are sceptical or suspicious about the functional mechanisms of electronic commerce, its intransparent processes and effects, and the quality of many products that are …
N Jain, P Bhatt - Journal of Management Development, 2015 - emerald.com
Purpose–In the ever increasing competition in the employment market, an organization's need to become a “great place to work” has gained significant momentum. Employer …
L Müller-Hagedorn, W Toporowski, S Zielke - 2012 - books.google.com
Der Handel ist in Bewegung: Es entstehen neue Betriebsformen, Vertikalisten konkurrieren mit klassischen Handelsorganisationen, elektronische und stationäre Kanäle werden in …
Das Buch behandelt die organisatorischen Gestaltungsmöglichkeiten von Unternehmen unter den neuen Bedingungen des Any Time/Any Place. Die Autoren gehen dabei über die …
Die zentrale Aufgabe des Marketing besteht in der Analyse und Ausgestaltung marktlicher Austauschprozesse. Die Marketingwissenschaft hat sich bisher fast ausschließlich …