The main objective of this research was to analyze the influence of digital marketing on
purchasing decisions. The research was guided by specific aims; to evaluate numerous …

Penelitian ini akan meneliti tentang Pengaruh Iklan Online Melalui Instagram yang terdiri
dari attitude towards the ad, ad recall dan clik throught rates, Terhadap Keputusan …

Digital marketing uses digital technologies and media to achieve marketing goals. With the
advent of digital media, digital marketing strategies have gained a lot of importance among …

The rapid development of information and communication technology in this modern era has
led to a shift in human behavior, especially in shopping. Advances in technology from the …

Online retailing as a mode of transaction has been dominating the market through web-
based advertisements since the beginning of the 21st century, replacing the role of mass …

A growing of IT industry made many companies used Internet as their mediators on
advertising platform to control over the promotion materials and it possess greater reliability …

Advertising is commonly used to foster sales and reputation of an institution. It is at first the
growth of print advertising that has increased the population and number of periodicals of …

In response to the pressures of globalisation and information technology, accounting
practitioners are generally expected to demonstrate greater capacity in pervasive or generic …

Objectives: This research aims to measure the impact of digital marketing vs. traditional
marketing on consumer behavior by analyzing their motives and reasons related to the …

This study examines the impact of electronic integrated marketing communication (E-IMC)
on customer buying intention. Furthermore, it explores the mediation effect of customer trust …