Abstract Since the New Public Management movement began, public and nonprofit
organizations have been adopting and adapting businesslike practices, including branding …

Over the past decade, escalation of commitment theory has gained traction and relevance in
the sport management literature. The purpose of this paper was to review the current …

We present a three-part conceptual model that illuminates key dynamics promoting financial
unsustainability within intercollegiate athletics. Revenue divergence comprises the first part …

Amid evidence of limited financial benefit, universities in the United States continue
increasing their commitment to the NCAA's highest level of competition. Consequently, it is …

Due to the perceived benefits of NCAA Division I participation, institutional decision makers
regularly encounter the appropriate extent of intercollegiate athletics commitment. Amid …

This case study will explore the theory of escalation of commitment within the context of
intercollegiate athletics. This management-based theory has been used within business and …

This study examined the relationship between intercollegiate participation and persistence
in college. In addition, it explored the different factors that influenced student athletes' …

Given the increasing commitment associated with NCAA Division I participation, higher
learning institutions in the United States have recently engaged in initial stages of de …

The purpose of this study is to explore the University of Evansville (UE) brand, particularly
efforts undertaken by UE directed at establishing greater brand identification, brand affinity …

Given the ever-changing landscape of intercollegiate athletics, university administrators
must constantly reexamine the direction of their athletic programs. Despite evidence …