Recent studies have demonstrated the relevance of consumer decision-making styles and
consumer involvement as crucial constructs in understanding online group buying, but none …

This article explores the effects of two cultural dimensions, face consciousness and risk
aversion, on consumers' decision‐making styles. Data from China and the United States …

Purpose The purpose of this paper is to: build Muslim consumer decision-making style
(MCDMS); analyze the influence of the consumer decision-making style on Muslim behavior …

Purpose Luxury fashion brands harness the power of Instagram and fashionistas for
strategic brand management. This study aims to test interaction effects among luxury brand …

Socially responsible investment is a rapidly emerging phenomenon within the field of
personal investment. However, the factors that lead investors to choose socially responsible …

Purpose–India has undergone dramatic change in its retail markets since economic
liberalization in 1992. The authors aim to use the framework of consumer decision making …

With ever increasing amounts of marketplace information, confusion is becoming a problem
for consumers and marketers, yet the topic remains under researched. This paper explores …

Under‐appreciation of mature consumers as a numerous and comparatively wealthy market
segment has resulted in not only lost revenues for business, but also lost consumption and …

This paper examines what influences trust in mobile social commerce environment. Drawing
on trust-based acceptance model (ie cognitive and emotional trust) and online review …

Recently, a number of studies have investigated consumer decision‐making styles (CDMS)
and their importance to consumer behaviour research. However, research designs …