A psychographic analysis of Generation Y college students
JM Wolburg, J Pokrywczynski - Journal of …, 2001 - journalofadvertisingresearch.com
Generation Y is regarded as the elusive new youth market, whose members are as resistant
to advertising efforts as were members of Generation X before them. To investigate various …
to advertising efforts as were members of Generation X before them. To investigate various …
Walking in Memphis: Testing one DMO's marketing strategy to millennials
MD Loda, BC Coleman… - Journal of Travel …, 2010 - journals.sagepub.com
This research examines the two promotional strategies most commonly used by destination
marketers: traditional advertising and Web sites. While research concerning both advertising …
marketers: traditional advertising and Web sites. While research concerning both advertising …
Adjusting attitudes using traditional media: magazines can still move millennials.
MD Loda, BC Coleman - Tourism and generation Y, 2009 - cabidigitallibrary.org
This chapter examines the media habits and preferences of Millennials, and it considers
several hypotheses that investigate how marketers of tourism products can influence …
several hypotheses that investigate how marketers of tourism products can influence …
[PDF][PDF] Walking in Memphis
MD Loda, BC Coleman, KF Backman - 2009 - Citeseer
This research examines the two promotional strategies most commonly used by destination
marketers: traditional advertising and Web sites. While research concerning both advertising …
marketers: traditional advertising and Web sites. While research concerning both advertising …