The purpose of this research is to study the impact of big data initiatives onstrategic
management processes. While the majority of strategic management disciplines havehad …

Boundaries between business intelligence (BI), big data (BD), and big data analytics (BDA)
are often unclear and ambiguous for companies. BD is a new research challenge; it is …

Big data and big data analytics have been considered to be a disruptive technology that will
rebuild business intelligence. The purpose of this study is to enrich the literature on the …

Digital transformation is changing the way companies do business and disrupting industries
and workflows. The increasing use of digital technologies and data is altering value creation …

The purpose of this research is to study the impact of big data initiatives on strategic
management processes. While the majority of strategic management disciplines have had …

Abstract The International Data Corp estimated that more than 90% of the current data was
created between 2017 and 2019. A qualitative modified Delphi study explored insights of 17 …

Companies are seeing an increasing flow of data that generates opportunities and
challenges, especially in marketing. This thesis investigates why the increase in data …

Laut der Boston Consulting Group stehen Big Data Analysen an dritter Stelle der Bereiche,
die in den nächsten drei bis fünf Jahren den meisten Einfluss auf die Industrie haben …