This chapter reviews contributions of corpus-based research to readers' understanding of
the discourse of advertising. It begins with a brief overview of some of the major …

Purpose Prediction is a critical task in targeted online advertising, where predictions better
than random guessing can translate to real economic return. This study aims to use machine …

The beginning of the 21st century witnesses a trend for business and leisure travelers to
make accommodation decisions by referring to online reviews of hotel accommodation …

As a consequence of globalisation, small to medium-sized companies are increasingly
seeking to promote their products further afield than their home markets. This entails cross …

This research presents an interpersonal function analysis the writing in the advertisement.
The researcher uses qualitative techniques and selects document studies because the …

The paper investigates formal language in persuasive discourse on the r/ChangeMyView
subreddit. We collected a corpus of 100 million messages, split into subcorpora based on …

Online painting exhibition overviews (OPEOs) on websites of art museums and galleries not
only promote on-site exhibitions, but also inform and educate the public who might have a …

This study introduces online advertising platforms as digital composing tools where
persuasive rhetoric encourages users to follow links and take action on landing pages. It …

La internacionalización de la industria agroalimentaria en España va aparejada de un
aumento exponencial de los servicios de redacción y de traducción del español al inglés …

This book adopts a corpus-based discourse analysis approach to the study of the
communicative practices of pick-up artists, offering a systematic exploration of distinct …