Whilst the rapid advancement of technology in the 21st century has facilitated the online
collection, storage, retrieval, manipulation, and transmission of individuals' personal …

Purpose–This paper aims to investigate personalized communications through digital
media, which include display, search, social and mobile communications …

Advertising research is a scientific discipline that studies artifacts (eg, various forms of
marketing communication) as well as natural phenomena (eg, consumer behavior) …

Despite mobile applications being at the frontier of mobile computation technologies,
security issues pose a threat to their adoption and diffusion. Recent studies suggest that …

Technologies are becoming increasingly autonomous, able to make decisions and complete
tasks on behalf of consumers. Virtual assistants already take care of grocery shopping by …

With the amount of online advertising on a steady rise, generic ads noticeably lose
effectiveness. In order to break through the clutter, retailers employ a method called …

Todays, in order to break out of cluttered ad environment, advertisers provide customized ad
messages for an individual consumer based on personal information. The targeting …

Location-based advertising is an entrepreneurial and innovative means for advertisers to
reach out through personalised messages sent directly to mobile phones using their …

Structural equations modeling (SEM) with latent variables has become a quasi-standard
statistical method for empirical studies on management and marketing research (Hair et al …

Purpose This research identifies the critical factors of online service delivery of electronic
commerce (e-commerce) websites, including website attractiveness, website functionality …