Do sex and violence sell? A meta-analytic review of the effects of sexual and violent media and ad content on memory, attitudes, and buying intentions.
RB Lull, BJ Bushman - Psychological bulletin, 2015 - psycnet.apa.org
It is commonly assumed that sex and violence sell. However, we predicted that sex and
violence would have the opposite effect. We based our predictions on the evolution and …
violence would have the opposite effect. We based our predictions on the evolution and …
The limited capacity model of motivated mediated message processing: Taking stock of the past
In the 15 years since its inception, the Limited Capacity Model of Motivated Mediated
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …
Message Processing (LC4MP) has contributed to understanding regarding the dynamics of …
[图书][B] Principles and methods of social research
Used to train generations of social scientists, this thoroughly updated classic text covers the
latest research techniques and designs. Applauded for its comprehensive coverage, the …
latest research techniques and designs. Applauded for its comprehensive coverage, the …
A dynamic longitudinal examination of social media use, needs, and gratifications among college students
This study extends the U&G theoretical perspective to account for the situated, adaptive, and
dynamic nature of mediated cognition and behavior. It specifies dynamic uses and …
dynamic nature of mediated cognition and behavior. It specifies dynamic uses and …
Screenomics: A Framework to Capture and Analyze Personal Life Experiences and the Ways that Technology Shapes Them
Digital experiences capture an increasingly large part of life, making them a preferred, if not
required, method to describe and theorize about human behavior. Digital media also shape …
required, method to describe and theorize about human behavior. Digital media also shape …
[图书][B] A cognitive psychology of mass communication
F Sanborn - 2022 - taylorfrancis.com
The eighth edition of this text remains an indispensable resource for mass communication
psychology and media effects courses. This book gives readers an in-depth understanding …
psychology and media effects courses. This book gives readers an in-depth understanding …
Spillover effects in destination advertising: An electroencephalography study
As more destination advertisements are uploaded on short video-sharing platforms,
investigating the effects of in-stream advertising on destination advertising is important. This …
investigating the effects of in-stream advertising on destination advertising is important. This …
When Mii is me: A psychophysiological examination of avatar self-relevance
The present research examines the processes involved in the psychological and behavioral
effects of avatar use. We offer and explore a new concept, avatar self-relevance, which …
effects of avatar use. We offer and explore a new concept, avatar self-relevance, which …
Motivated message processing: How motivational activation influences resource allocation, encoding, and storage of TV messages
This paper investigates differences in overtime processing of television messages with three
types of emotional trajectories—those which begin neutral and become negative, begin …
types of emotional trajectories—those which begin neutral and become negative, begin …
Impact of media context on advertising memory: A meta-analysis of advertising effectiveness
Media professionals and scholars have examined the influence of media context on
advertising effectiveness for more than 50 years, but clarity regarding media-context effects …
advertising effectiveness for more than 50 years, but clarity regarding media-context effects …