This paper addresses the implications of an emerging, increasingly important way of
thinking about markets: systems thinking. A market is one of the most founational …

The concept of value and, more specifically, customer value is of increasing interest to both
academics and practitioners. This paper undertakes a substantial review of past and current …

Despite extensive corporate social responsibility (CSR) literature most of research has
examined corporate performance as its only outcome. We aim to fill this gap by assessing …

This precise study is the first to perform a focalized investigation on the relationship between
entrepreneurial business networks and sustainable performance of small firms. The …

Servitization involves manufacturers developing service offerings to grow revenue and profit.
Advanced services, in particular, can facilitate a more service-focused organization and …

Organisational climate components and their impact on work engagement of employees in
medium-sized o Page 1 Full Terms & Conditions of access and use can be found at https://www.tandfonline.com/action/journalInformation?journalCode=rero20 …

Cognitive computing is ushering in the fourth industrial revolution through its promises of
improved accuracy, scalability and personalisation. Therefore, business-to-business (B2B) …

Purpose The purpose of this paper is to investigate the factors that affect one's attitude and
intentions towards family takaful schemes, apart from evaluating the mediating role of …

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide
explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle …

This third edition of Total Relationship Marketing confirms it as a classic text on the subject of
relationship marketing and CRM, areas which have become accepted–and debated–parts …