This study seeks to examine the effect of attitude, subjective norm, and perceived behavioral
control on the purchase behavior of students enrolled in a private higher education …

The purpose of this article is to investigate the factors that influence consumers' intention to
purchase organic food in Egypt. Given the novelty of organic food marketing in developing …

The purpose of this paper was to determine whether the Covid-19 Pandemic influenced the
change in the extent of online shopping organic food in Serbia and whether it led to a …

Crowdfunding is a successful disruptive innovation of fintech that substitutes financial
intermediaries and contributes toward financial inclusion and sustainable development. The …

This article takes us into the world of municipal solid waste entrepreneurs, revealing how
public awareness campaigns and behavioural change efforts intertwine with entrepreneurial …

Introduction The global trend toward consuming green food is on the rise. College students,
as the future consumer base, have sparked significant interest in their inclination toward …

The current study primarily aims to identify the critical purchase factors that affect Chinese
consumer purchase intention and purchase decision with regard to organic food …

Purpose The purpose of this study is to investigate the relationship between attitude and
purchase intention in the context of Indian organic food products. Specifically, the study aims …

This study examines how consumers' perceived health consciousness regarding organic
food influences their dining choices at organic restaurants. The research utilises an …

This qualitative study adopted the theory of planned behaviour (TPB) model to explain
intentions to buy organic food among Thai people. The TPB model factors of organic food …