Many facets of place branding, such as identities, image, promotion or sense of place, have
been around for a long time. However, the need to analyse their nature in the context of …

This thesis deals with the theory and practice of city marketing. It describes the transition
from city marketing to city branding by identifying the roots of city marketing in general …

The main aim of this study is to examine the influence of the two domains of hospitality—
local hospitality and commercial hospitality—on behavioral intention in the cultural heritage …

Places are facing major challenges at the environmental, financial and economic levels.
These crucial issues demand structural changes and emphasise the need for robust …

The aim of this paper is to examine the relation between city/urban planning and city
marketing/branding procedures through the analysis of Strategic Place Marketing …

Purpose–This paper aims to firstly depict the theoretical links between place branding and
strategic spatial planning to provide further theoretical and conceptual foundations …

The concept of a resilient city and its relationship with sustainable development has already
received wide attention among academics, practitioners, and decision-makers, especially in …

Based on the three-domain model of hospitality, this study examines tourists' perceptions of
social hospitality during personal or unplanned, spontaneous interactions with locals …

Cultural heritage, considered as a tool for sustainable tourism development and place
branding, makes a destination appealing to visitors; hence, cultural heritage tourism can be …

As culture and the arts gain importance within the agendas of cities, the operation of urban
creative clusters is manifested as an effective planning tool for rundown neighbourhoods …