Marketing strategies with private labels during economic recession

[PDF] vt.edu

Performance effects of innovation in two-sided markets: The paradigmatic case of Otas

J Raad, A Sharma, JL Nicolau - Tourism management, 2023 - Elsevier
Abstract Online Travel Agents (OTAs) play an important intermediary role in the two-sided
travel distribution market. A critical factor that enhances a firm's competitive advantage is …
被引用次数：17 相关文章 所有 2 个版本
[PDF] igi-global.com

Marketing of private labels: Strategies and initiatives

PC Mandal - International Journal of Business Strategy and …, 2021 - igi-global.com
Private labels are developed and sold by retailers and wholesalers. Private labels are
gaining in importance and are competing with established brands. Private labels succeed …
被引用次数：3 相关文章 所有 4 个版本
[PDF] vt.edu

[PDF][PDF] The Journey from Supplier to End Customer: Exploring the Dynamics of Supply Chain and Distribution Channels in the Hospitality Industry

JE Raad - 2023 - vtechworks.lib.vt.edu
The hospitality industry is characterized by a close interdependence between retailers and
suppliers. Retailers depend on suppliers to provide the necessary goods and services to …
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Comportamento do Consumidor e Marketing em Portugal em Tempos de COVID-19: Um Estudo Exploratório

MMO Belinha - 2021 - search.proquest.com
Abstract 2020 e 2021 foram marcados pela pandemia da COVID-19 causada pelo SARS-
CoV-2. Até à data, a um nível global, mais de 171.084. 836 pessoas foram infetadas. Em …
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[PDF] researchgate.net

[PDF][PDF] THE ROLE OF PRIVATE LABEL BRAND EXPERIENCE ON RETAILER BRAND EQUITY

A YILMAZ - 2020 - researchgate.net
FMCG retailers are an important part of daily life in the 21st century. Traditionally, they are
considered as the last link in the chain of delivery. To keep pace with the needs of the time …
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