We study the long-run evolution of brand preferences, using new data on consumers' life
histories and purchases of consumer packaged goods. Variation in where consumers have …

Names: Thompson, Teresa L., editor.| Harrington, Nancy Grant, editor. Title: The Routledge
handbook of health communication/edited by Teresa L. Thompson, Nancy Grant Harrington …

Purpose–The over‐the‐counter (OTC) drug market is highly competitive, and consumer
advertising is a prominent influence in OTC drug purchase and consumption. Given current …

Direct‐to‐consumer advertising (DTCA) of prescription drugs in the United States is
controversial. Underlying the debate are disagreements over the role of consumers in …

The release of clarified Food and Drug Administration (FDA) guidelines and independent
changes in consumer behavior provide an opportunity to study the effects of direct-to …

Physicians, health plans, hospitals, pharmaceutical companies, and medical device
manufacturers have all recognized the benefits of marketing their products and services …

We measure the impact of direct-to-consumer television advertising (DTCA) by drug
manufacturers. Our identification strategy exploits shocks to local advertising markets …

The dramatic increase of direct‐to‐consumer advertising (DTCA) of prescription drugs
created intensive debates on its effects on patient and doctor behaviors. Combining 1994 …

We perform a meta-analysis to formulate generalizations on the effectiveness of
pharmaceutical promotional instruments. A literature search on this topic yields 58 usable …

Recent evidence points to racial and ethnic disparities in drug-related deaths and health
conditions. Informed by stigma, intersectionality, intersectional stigma, and fundamental …