The paper surveys the literature on cooperative advertising in marketing channels (supply
chains) using game theoretic methods. During the last decade, in particular, this literature …

This paper reviews articles on cooperative advertising, a topic which has gained substantial
interest in the recent years. Thereby, we first briefly distinguish five different definitions of …

Manufacturers today are more inclined to engage in product remanufacturing due to strict
environment legislations and awareness of resource shortage worldwide. Meanwhile …

Cooperative (co-op) advertising has been widely used in practice and employed as a
strategy to improve the performance of a distribution channel. It is known from the existing …

This paper considers a cooperative advertising and ordering issue in a two-echelon supply
chain in which a risk-averse manufacturer sells a product through a risk-averse retailer. We …

Abstract “Internet+ recycling”, a new and emerging collecting mode, is booming in
conjunction with widespread Internet use in China. For the recycling of waste electrical and …

The manufacturer participating in a cooperative advertising scheme reimburses a
percentage of local advertising expenditures to encourage the retailer into more promotional …

Abstract In the Big Data era, targeted advertising occurs some changes in increasing the
marketing accurateness and its valuation model. When the low-carbon product traders adopt …

This study contributes to the literature by proposing coordination strategies between
recyclers and processors in the collection of waste electrical and electronic equipment. Due …

近年来, 平台型电商企业纷纷开始凭借其在数智化领域的优势赋能供应链成员,
这极大地影响了电商供应链成员的运营决策和收益. 本文考察了由一个平台型电商企业和一个线 …