Advertising effectiveness of interactivity with real, transfigured, fictional and incongruent brands in narrative video games
J Bermejo-Berros, MA Gil Martínez - 2023 - uvadoc.uva.es
Purpose-One of the problems advertising has faced has been the rising counter-
argumentation in traditional media. The search for new pull marketing strategies in a culture …
argumentation in traditional media. The search for new pull marketing strategies in a culture …
Masking and transfiguration of advertising in digital entertainment culture
J Bermejo-Berros - Handbook of Research on the Future of …, 2023 - igi-global.com
The transformation of the advertising system is the result of the dynamic interaction of three
dimensions: advertising proposals, consumer response, and advertising effectiveness …
dimensions: advertising proposals, consumer response, and advertising effectiveness …
[HTML][HTML] Cuando las empresas de moda se transforman en empresas de comunicación: los casos de Benetton, Net-a-Porter y Loewe
El contexto digital ha provocado la transformación de las marcas de moda en algo más que
meras productoras y distribuidoras de artículos de moda. En un contexto de …
meras productoras y distribuidoras de artículos de moda. En un contexto de …
Social networking sites and perceived content influence: An exploratory analysis from focus groups with french adolescents
B Chapoton, V Regnier Denois, M Nekaa… - International Journal of …, 2020 - mdpi.com
Social networking sites (SNSs) are invested in heavily by marketers aiming to reach a
growing number of consumers. Concerns regarding the influence of posts displayed on …
growing number of consumers. Concerns regarding the influence of posts displayed on …
When fashion companies transform into communication companies: the cases of Benetton, Net-a-Porter and Loewe
Resumen SADABA, Teresa; AZPURGUA, Carmen y MIR, Pedro. When fashion companies
transform into communication companies: the cases of Benetton, Net-a-Porter and Loewe …
transform into communication companies: the cases of Benetton, Net-a-Porter and Loewe …
Kurumsal sosyal sorumluluk çalışmalarının duyurumunda ürün yerleştirme: Türkiye'nin en değerli 10 markasının kurumsal web siteleri ve resmi sosyal medya …
CK Okmeydan - 2018 - acikerisim.ticaret.edu.tr
Özet Kurumsal sosyal sorumluluk (KSS) çalışmaları günümüzde kuruluşların itibarını
etkileyen en önemli faktörlerden biridir. Bu nedenle kuruluşlar iyi birer mal veya hizmet …
etkileyen en önemli faktörlerden biridir. Bu nedenle kuruluşlar iyi birer mal veya hizmet …
Brand placements: An exemplary integration in reality shows
T Natarajan, J Jayapal, S Jegan… - Quarterly Review of …, 2023 - Taylor & Francis
Brand incorporation has started in the US as early as 1916 (Zimand-Sheiner and Lahav
2019) and been termed Brand placement (BP), which has also been referred to as product …
2019) and been termed Brand placement (BP), which has also been referred to as product …
[PDF][PDF] KURUMSAL SOSYAL SORUMLULUK ÇALIŞMALARININ DUYURUMUNDA ÜRÜN YERLEŞTİRME: TÜRKİYE'NİN EN DEĞERLİ 10 MARKASININ KURUMSAL …
CK Okmeydan - YENİ YÖNELİMLER KONFERANSI EĞLENCE VE … - repman.com.tr
Özet Kurumsal sosyal sorumluluk (KSS) çalışmaları günümüzde kuruluşların itibarını
etkileyen en önemli faktörlerden biridir. Bu nedenle kuruluşlar iyi birer mal veya hizmet …
etkileyen en önemli faktörlerden biridir. Bu nedenle kuruluşlar iyi birer mal veya hizmet …
[PDF][PDF] Non-verbal interaction and amusement feedback capabilities for entertainment robots
コセンティノサラ - 2015 - waseda.repo.nii.ac.jp
This is the introductory chapter of the thesis and presents the research background, the
problem statement, and the specific goals and contribution of this research. The outline of …
problem statement, and the specific goals and contribution of this research. The outline of …