This research examines how the commonality or difference in ethnicity between consumer
and celebrity endorser affects the attractiveness and trustworthiness consumers ascribe to …

Peer matching can enhance the impact of social health technologies. By matching similar
peers, online health communities can optimally facilitate social modeling that supports …

Across four experiments, we use correspondent inference theory to explain customer
inferences about organizational inclusiveness and ulterior motive following exposure to …

Despite an increasing number of interracial marriages and some evidence of improving
perceptions of interracial relationships by both the majority white and the minority black …

This study examines the effectiveness of fact-checking technology in combating false
advertising on social media. Focusing on two understudied consumer groups: vegans and …

Although diversity is of great importance in many contexts and a legitimate goal in
developing a more inclusive global world, the term itself seemingly has become a business …