Purpose Past research has generally purported that market orientation (MO) leads to
superior firm performance, despite emerging evidence suggesting that the highest levels of …

This study analyzed the effect of market orientation on the performance of manufacturing
firms operating in selected Ethiopian industrial parks, using competitive advantage as an …

The success of exporting SMEs depends on their distinctive export-related dynamic
capabilities that enable them to survive and grow in international environment. Since these …

The study examined the impact of market orientation on company performance in Ethiopian
industrial parks. Using a pragmatic perspective and mixed-methods research strategy, the …

Drawing on the resource-based view and contingency theories, this study empirically
explores the mediating effect of team orientation on the relationship between market …

Raziskovalno vprašanje (RV): Kakšen pomen ima strateška marketinška usmerjenost pri
doseganju organizacijske učinkovitosti za agilna konkurenčna podjetja? Namen: Namen …