Introduction The present paper discusses the findings of a systematic review of EEG
measures in neuromarketing, identifying which EEG measures are the most robust predictor …

Consumer neuroscience is a growing field in both marketing and consumer behavior
research. The number of articles published on the topic has increased exponentially in the …

An event-related-potential technique and the S1 (cue)-S2 (target) paradigm was developed
to explore the effect of the onsite experience on tourists' formation and extension of …

In this paper, neural features influenced by brand familiarity and category were investigated
in a brand extension experiment by using conventional event-related potentials (ERPs) and …

Familiarity of marketing stimuli may affect consumer behaviour at a peri-perceptual
processing level. The current study introduces a method for deep learning of …

Online ratings impose significant effects on the behaviors of potential customers. Thus,
online merchants try to adopt strategies that affect this rating behavior, and most of these …

Brand extension is a marketing strategy to apply the previously established brand name into
new goods or service. A number of studies have reported the characteristics of human event …

Color, as one of the most critical visual factors influencing consumer decisions, has been
widely used in e-commerce marketing. However, the effects of product-background …

Currently, artificial intelligence (AI) recommendations are widely used to alleviate the
phenomenon of information overload, and how to enhance the effectiveness of AI …

Brand extension is a marketing strategy leveraging well-established brand to promote new
offerings provided as goods or service. The previous neurophysiological studies on goods …