Purpose À la carte restaurants have faced increasing challenges in meeting the needs and
desires of new food consumers. The purpose of this paper is to propose and test a model for …

One of the contributions of digitalization to cyclical change is the adoption of Omnichannel
Marketing (OM) as a new marketing strategy for brands. In this research, we examined …

Purpose: The objective of this study was to investigate the impact of service quality
dimensions on brand reputation and brand trust in Iran's Saderat Bank …

Purpose Despite the growing consensus that consumers extensively use online reviews and
that negative reviews can significantly damage brand equity, it remains uncertain whether …

The aim of the research was to examine the effects of satisfaction and commitment of quality
of services provided for customers. This research is applied in terms of objective and …

Small private colleges provide an important service to society while operating in a dynamic
and competitive environment. The inability to operate in a manner that delivers desirable …

Abstract Comparison studies in the context of Taiwanese and Chinese restaurant chains
remain scarce. This research utilized a comparison study to examine the key distinctions …

This research aimed to explore the impact of social network services (SNS) sales
promotions on the brand loyalty generation process by considering the role of brand attitude …

The past decade has been marked by an increase in the number of products sold through
online shops. Various types of businesses that originally were only available offline have …

이 연구의 주 의도는 관광목적지 가이드 서비스품질이 고객만족과 옵션선택에 미치는 영향을
탐색적으로 접근하는 것이다. 연구표본은 2019 년 02 월 01 일부터 09 일까지 (설 연휴기간) …