This study examines the evolution of digital transformation (DT) in the service industry
through real-world application cases and articles published in journals that are related to …

A new form of online retailing, curated subscription services, is attracting an increasing
number of consumers with their surprise elements. Extant literature has explored individual …

As consumers' willingness to experience member subscription services has been
increasing, merchants are launching membership programs to boost retention and draw in …

Using the theory of consumption value as the theoretical framework and online game
subscription as the subject, this study considered the antecedents (game motivations, fear of …

Despite the success of subscription models in online retail, insights addressing their very
relational character remain limited. This research employs interpersonal relationship theory …

This study examined changes in consumer perceptions of product types and purchase
intentions when a subscription model is introduced for products normally sold on a one-time …

Accessing a variety of products and services from the comfort of home through a
subscription model that incorporates a fee in exchange for a regular delivery is an emerging …

Purpose The purpose of this study is to examine the trends and developments of
subscription business models (SBMs) over the past two decades. Design/methodology …

Blind box collectibles use a chance-based marketing approach, with products sold in
opaque packaging. Phenomenal global demand for these products has sparked attention …

Purpose To address the volatile nature of the retail industry, retailers have adopted clothing
subscription services (CSS) to meet the demanding needs of consumers. This study …