Green practices are becoming increasingly important throughout the world. The
performance of SMEs is becoming a crucial issue because of increasing awareness of …

Although research has shown that business model innovation (BMI) can create a firm's
competitive advantage and enhance its performance, many small and medium-sized …

Purpose Small businesses are facing evolving environments, with a resulting need to shift
their traditional approaches toward new business models (BMs). Many face difficulties within …

In the era of globalisation and dynamic market, firms look for competitive advantage and
survival using different sources and resources. Prior studies have indicated that Business …

Business model innovation has gained increasing attention from scholars in the last few
years. However, there is a lack of large-scale empirical research on business model …

Business model innovation (BMI) has been evolving as a burgeoning topic in academia and
business practice for over two decades. In recent years, knowledge production within the …

In the contemporary complex and fast-changing markets, there is persistent pressure for
Small-and-Medium Enterprises (SMEs) to engage in business model innovation to promptly …

Purpose Digitalization accelerates the need of tourism and hospitality ecosystems to reframe
business models in line with a data-driven orientation that can foster value creation and …

This study attempted to fill a gap in the literature and explore the effects of green marketing
orientation on SMEs green marketing performance. According to the result, the critical role of …

Abstract Business Model Innovation (BMI) is an important construct in strategic management
and entrepreneurship. However, the continued theoretical advancement and practical …