Human preferences can be shaped by evaluative conditioning (EC), which describes
observed changes in liking of an initially neutral stimulus (conditioned stimulus) due to …

In this paper, we outline the predominant theoretical perspectives on evaluative conditioning
(EC)—the changes in liking that are due to the pairing of stimuli—identify their weaknesses …

Attitudes are at the core of many topical issues, and a meeting point for research and
discussion. This pervasiveness is not surprising given an attitude's utility in reducing the …

Background Many young women are dissatisfied with their bodies. This study investigated
the effect on current body dissatisfaction levels of a newly developed evaluative conditioning …

To understand the impact of social cognition on behavior, it is essential to understand how
attitudes are acquired, updated, and mapped onto judgments, decisions, and actions …

Pairing procedures are among the most frequently used paradigms for modifying
evaluations of target stimuli related to oneself, an object, or a specific situation due to their …

In three experiments we investigated whether memory-independent evaluative conditioning
(EC) and other memory-independent contingency learning (CL) effects occur in the valence …

Used in many communities, Theatre for Development (TfD) allows performers and
audiences to interrogate their cultural history and their society to promote positive social …

Prior research showed that the degree of statistical contingency between the presence of
stimuli moderates changes in expectancies about the presence of those stimuli (ie …

The Implicit Association Test (IAT) is the most widely used measure to assess automatic
evaluations. One classic phenomenon that has been well established both using the IAT …