[HTML][HTML] Linking the potentials of extended digital marketing impact and start-up growth: Developing a macro-dynamic framework of start-up growth drivers supported …

B Rizvanović, A Zutshi, A Grilo, T Nodehi - Technological Forecasting and …, 2023 - Elsevier
The contemporary market positions digital marketing as a powerful mediator between
efficient digital interaction, data interpretation opportunities, and business growth, while …

A Literature Study to Characterize Continuous Experimentation in Software Engineering

VM Erthal, P Bruno, PSM dos Santos… - Anais do XXV …, 2022 - sol.sbc.org.br
Continuous Experimentation (CE) has become increasingly popular across industry and
academic communities. Given its rapid evolution in software engineering (SE), the lack of a …

Software engineering in small software companies: consolidating and integrating empirical literature into a process tool adoption framework

M Tuape, VT Hasheela-Mufeti, A Kayanda… - IEEE …, 2021 - ieeexplore.ieee.org
Small software companies face numerous challenges of complexity, unstructured software
development processes and scarce resources. This notwithstanding, the companies have …

Characterization of continuous experimentation in software engineering: Expressions, models, and strategies

VM Erthal, BP de Souza, PSM dos Santos… - Science of Computer …, 2023 - Elsevier
Abstract Context Continuous Experimentation (CE) has become increasingly popular across
industry and academic communities. Major software organizations use CE to increase their …

Minimum Viable Product Creation and Validation in Software Startups

G Matturro, G Nieto, A González… - 2021 XLVII Latin …, 2021 - ieeexplore.ieee.org
A software startup is an emerging company focused on the creation and development of an
innovative software-intensive product or service as the basis for creating business value …

Exploring Sustainable VR Use Cases for Startup Business Models: A Customized Customer Development Approach

DP Pratama, POH Putra - 2024 - preprints.org
Recognized as key players in achieving the Sustainable Development Goals (SDGs),
startups are increasingly poised to leverage Virtual Reality (VR) technology for impactful …

[PDF][PDF] Modelo press: evoluindo a adoção de práticas de engenharia de software em startups digitais

LB Pompermaier - 2021 - repositorio.pucrs.br
Startups de software ou startups digitais vêm apresentando comportamentos que impactam
o mercado com seus novos modelos de negócio e sua velocidade de crescimento. De …

Medical devices with embedded electronics: design and development methodology for start-ups

N Arandia Gainza - 2023 - addi.ehu.es
Nowadays, to address the healthcare sector's challenges, biotechnology is continuously
demanding innovation. Recent events such as the COVID-19 pandemic, the ageing of the …

[PDF][PDF] Medical devices with embedded electronics: design and development methodology for start-ups

NA Gainza - 2023 - core.ac.uk
Nowadays, to address the healthcare sector's challenges, biotechnology is continuously
demanding innovation. Recent events such as the COVID-19 pandemic, the ageing of the …

[PDF][PDF] OPTIMIZING PRODUCT-MARKET FIT: A DIGITAL MARKETING APPROACH FOR PERFORMANCE MEASUREMENT

B RIZVANOVIĆ - 2023 - run.unl.pt
In today's digital economy, digital marketing has grown in scope and now acts as a liaison
connecting digital interactions and key start-up activities. The low investment and dynamic …