The personalization-privacy paradox: implications for new media
E Aguirre, AL Roggeveen, D Grewal… - Journal of consumer …, 2016 - emerald.com
Purpose–This paper aims to investigate personalized communications through digital
media, which include display, search, social and mobile communications …
media, which include display, search, social and mobile communications …
Mobile marketing: A literature review on its value for consumers and retailers
The article describes the existing knowledge of how mobile marketing can increase the
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …
value for consumers and retailers. Mobile device shopping, and consumers' use of mobile …
Does SMS advertising still have relevance to increase consumer purchase intention? A hybrid PLS-SEM-neural network modelling approach
SMS advertising perception has been found to have a significant influence over consumer
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
purchase intention either directly or indirectly. However, there is a dearth of comprehensive …
Fake news, real problems for brands: The impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands
The presence of fake news via Internet media compels researchers and practitioners to
understand the consequences of this phenomenon on marketing activities. Surprisingly, no …
understand the consequences of this phenomenon on marketing activities. Surprisingly, no …
Why people use social media: a uses and gratifications approach
A Whiting, D Williams - Qualitative market research: an international …, 2013 - emerald.com
Purpose–This paper seeks to demonstrate the importance of uses and gratifications theory
to social media. By applying uses and gratifications theory, this paper will explore and …
to social media. By applying uses and gratifications theory, this paper will explore and …
Digital transformation of marketing strategies during a pandemic: Evidence from an emerging economy during COVID-19
G Dash, D Chakraborty - Sustainability, 2021 - mdpi.com
This study explores the relationship between digital marketing practices, customer
satisfaction, customer involvement, and purchase intention. The focus is on the life …
satisfaction, customer involvement, and purchase intention. The focus is on the life …
Longitudinal study of digital marketing strategies targeting Millennials
K Taken Smith - Journal of consumer marketing, 2012 - emerald.com
Purpose–The purpose of this study is to determine which digital marketing strategies are
preferred by Millennials and are effective in influencing their behavior. There is potential …
preferred by Millennials and are effective in influencing their behavior. There is potential …
Digital marketing strategies that Millennials find appealing, motivating, or just annoying
KT Smith - Journal of Strategic marketing, 2011 - Taylor & Francis
With the increasing usage of digital media by consumers, more companies are using digital
marketing to reach their target markets. The purpose of this study is to examine various …
marketing to reach their target markets. The purpose of this study is to examine various …
[HTML][HTML] Luxury fashion brand customers' perceptions of mobile marketing: Evidence of multiple communications and marketing channels
Previous studies have addressed some of the issues of customers' perceptions of mobile
marketing, particularly the affordances of multiple communications and channels. Despite a …
marketing, particularly the affordances of multiple communications and channels. Despite a …
Determinants of consumer perceptions toward mobile advertising—a comparison between Japan and Austria
Mobile marketing provides an innovative channel for transmitting advertising messages to
customers via mobile devices. The growth of mobile advertising in recent years requires that …
customers via mobile devices. The growth of mobile advertising in recent years requires that …